In November 19, 2017, at the Metropole Sofitel Hanoi Hotel, the signing ceremony of Memorandum of Understanding on Strategic Cooperation for the Development of the International Sports Marketing Market in Vietnam between IB Group Vietnam and Football Focus Asia, the UK’s leading sports marketing company in Asia and RedStrike International, a sports marketing company founded by Mike Farnan, former Manchester United International Managing Director.

This is a special milestone in the development of IB Group Vietnam, marking the rise to the new stature of the size, scale and professionalism of IB Group Vietnam in the field of Communication and Marketing Consulting. This memorandum affirms IB Group is the exclusive partner of the British partners in Vietnam, providing access services for Vietnamese brands to the leading sports markets in the UK and Europe.

In particular, the signing ceremony was attended by and witnessed by two of England’s leading football legend Ryan Giggs and Paul Scholes. Both players are excited to learn that Vietnam is a potential country and opportunity for commercial sports marketing. Ryan Giggs said: “I think Vietnam is a good place to develop a football development because there is passion and great support from businesses.”

After the signing ceremony, representatives of IB Group Vietnam, Football Focus Asia and RedStrike participated in the inauguration ceremony of PVF Football Academy in Van Giang Hung, for which the companies co-operate to provide general consultancy, world top training experts.


Nguyen Tuan Duong, the number one member of the Manchester United fan club in Vietnam, is truly admired by the Manchester United fan community as he has the largest and largest collections of artifacts in the world. regards this club. In addition, there is no Vietnamese like him when not only have set foot on Old Trafford but also honor to meet most of the legendary characters of this club including Sir Alex Ferguson. But to meet his idol in Hanoi, he never thought.

November 19, 1977 is a special day: two Manchester United legend Ryan Giggs and Paul Scholes have set foot in Hanoi, starting a journey that Vietnamese fans never dare to think of: leading a middle football training in Vietnam. The media was initially suspicious, wondering whether it was just a PR or a visit. However, only when the first images of two legends set foot on Noi Bai and then the first information of the Vin Group launched the bursting burst is really explosive.

For the first time in the history of Vietnamese sports, the legendary figures of world football have come not to visit but to support and co-develop the youth football of the country. This was created by Vietnam’s No 1 brand Vin Group and the most important thing is that the project is successfully connected by IB GROUP Vietnam.

The pre-feasibility study, development project, consultancy on establishment and provision of personnel for PVG’s football academy has been successfully implemented by IB GROUP with its leading partners. British Football, including Manchester United, Leeds United, England’s leading football academy Southampton, and top sports nutrition experts in Europe, including experts. come from Barcelona club.

This is the first project of IB GROUP in the field of completely new services built and offered in the Vietnam market:

consulting, connecting and communication in the field of sports marketing and football top.

The ever-changing market for communication services, the shift in numbers, and the need for more diversified, directional sales services, agencies are facing the biggest challenges since the internet was born: What to do to help customers just boost sales, and create value for their brand and reputation.

In that context, IB Group is pushing for a new direction, driven by the creation of new values and new approaches to consumer communication through music and sports marketing. With music, IB Group has made a huge contribution by building successful Legend Concert series with famous artists and successful programs for VPBank and Military Bank.

And recently, by connecting PVF football academy with our English counterparts and bringing Ryan Giggs and Paul Scholes back to contribute to the youth football development in Vietnam, IBgroup has confirmed the successful start and the reality. This is the new direction.

Mr. Nguyen Thuy Duong, Chairman of IB Group was very enthusiastic to emphasize that “This is just the beginning. Certainly Vietnamese brands will get more from what we are and will bring: that is the new wind with the pinnacle of sports and entertainment world.”